Top five reasons good copy matters

Good copy matters because it can make or break a sale. It is the difference between someone clicking away from a website and staying on it and clicking through to the contact page.

So, what is copy and why does it matter?

Copy refers to using the written word to sell a product or service. Copywriting is a skill that takes time to learn and master. Good copy matters because sloppy copy WILL NOT convince your target client to buy from you and creates a poor impression of your company and its offering.

If you’re not willing to invest in getting your messaging right from the first encounter with your prospect, why should they invest their money in you?

Ever wondered why big corporations have such great taglines?

It’s because they hire good copywriters for a start and test the copy before putting it out in the marketplace. Not everyone has the time or budget to do this, so it is vital to get it right the first time.

Let’s look at the top five reasons good copy matters.

1. Good copy makes you look professional

The copy you use to communicate with your customers and potential customers should create a good impression of you and your business. We all know that first impressions count and that includes what and how you write.

Good copy will convey your message to your audience in a clear, concise way that ultimately achieves your desired objective: make more sales.

2. Good copy builds relationships

Good copy will not only attract new customers but also help you improve relationships with your current audience, leading to long-lasting connections. Writing good copy will help you be seen as an expert in your field, leading to more people trusting you and your service or product.

Building on these relationships is essential to grow your business as there is a high chance that loyal followers will promote your brand, leading to more exposure.

3. Good copy sells

When writing copy, whether it’s marketing emails, adding information to your website or writing social media captions it goes without saying that you need to make sure there are no spelling and grammar mistakes but capturing the right tone of voice for your audience is where the true magic happens!

Good copy will always make the reader think you are speaking to them directly in a voice they can relate to; it should be jargon-free and not written as if you are talking to your industry peers.

This matters because before they buy from you, your customer needs to feel that they can trust you, like you and know a little about you. If your writing is not relatable to your customers, they will buy from someone they feel understands them and their problem/s.

4. Good copy makes sure you are heard above the crowd

Demonstrating that you understand your customers’ pain points and showing them that your business can solve them will put you head and shoulders above your competitors; it will improve your credibility and ultimately promote your product/service leading to more conversions and sales.

5. Good copy provides clarity for the reader and convinces them to buy

Well-structured, jargon-free copy goes a long way to convincing a potential customer to buy. Being reassured that you understand their needs and can provide the solution they seek is key to converting a prospect into a customer. All they need to know is that you have a solution and can be trusted to deliver it.

The key things to remember when writing good copy are:

  • Speak directly to your audience
  • Demonstrate that you understand their pain points
  • Explain how you can solve their problems
  • Include a clear call to action

Remember, first impressions count, so make sure that the first impression you make with your copy is a good one!

If you want to check out some examples of great copywriting, this article from Hubspot is a great place to start. Why not let me help you get your message across? Contact me today to book your free 30-minute discovery call to discuss hiring me to write your copy for you on an ad hoc or regular basis or if you would like some copy coaching to improve your skills.

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