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Property Copywriter

Providing property copywriting services in London and the South-East

Hi, my name is Antoinette, and I am a property copywriter. I chose this niche for my copywriting services based on my extensive experience working with estate agents, facilities management and construction companies in this industry.

Full range of copywriting
services for estate agents

I can write on-brand, compelling copy for all your marketing and sales requirements, from website copywriting services to blogs, case studies, brochures, articles and ads.

How quality real estate content affects a business's bottom line

Why Choose ARC Image
Why Choose ARC Image
Why Choose ARC Image

How quality real estate content affects a business's bottom line

The advantage of hiring a professional property copywriter to write your website copy is that good copy can convert leads into sales by resonating with your target audience.

This is achieved by understanding your ideal client, using a consistent tone of voice that reflects your brand and its values, and using targeted keywords.

Website copy for estate agents

Copywriting for estate agents requires an in-depth understanding of your clients and their pain points. This will be different for buyers, sellers, landlords and tenants.

By working with me, you can ensure that your copywriting will be appropriate for each specific audience you are marketing to.

ContactDownload my portfolio

Copywriting services

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Social media posts & profiles

Stay ahead of the game among your competitors with posts and articles written for you that generate engagement and cross-platform sharing. Free up more time to focus on other aspects of your business by outsourcing your social media to a professional copywriter.

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Website copy

Engaging copy that generates more sales by using the right words to persuade your customers to buy your products and/or services is essential to grow your business. Transform your website with original, persuasive copy by trusting an expert copywriter to keep your potential customers on-page long enough to secure a sale.

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Blog writing

Blog posts written that your ideal customers will want to read and that raise your profile online. The subject of your blog posts will be thoroughly researched before it is written to save you time. Share your blogs across all your social media platforms to engage with potential customers and increase sales.

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Advertising copy

Does your company use brochures, leaflets and catalogues to market its products and/or services? I can help you by writing copy that best promotes your products and services with the correct wording for your target audience and captivating language that draws the reader in and sells your product.

Digital Content

Digital content

Whatever your copy requirements are to promote your business online, I can help you by crafting catchy taglines, straplines or by writing video scripts for use on various digital platforms.

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Business documents

Sales letters and/or company reports written that look professional and strike the right tone for your audience. Whether formal for external readers or more informal for an in-house audience, if this sounds like a service that would save you time, then please get in touch for a bespoke quote that meets your needs.

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Property sector understanding and marketing expertise combined

Property sector understanding and marketing expertise combined

I have worked with other companies in the property sector and understand how to use words to sell. High-quality writing for the real estate industry is essential to stand out from the competition and improve your bottom line.

SEO - Search Engine Optimisation

SEO may seem like a dark art, but I know what it takes to get your property website ranking highly on Google.

Convert more prospects into happy clients

Having a solid understanding of your client's needs, wants, and desires is critical to converting prospects into the happy clients you want to have.

High-quality copy describing how you solve your prospect's problem is also crucial to increase your online conversion rates.

This is best achieved by working with an experienced property copywriter who understands your market.

Estate Agent Testimonial

Estate Agent Testimonial

"Antoinette has helped us on multiple occasions to create a plethora of expertly crafted documents, from landlord guides to leaflets. She always thoroughly researches the topic and works hard to understand the company ethos and tone. I would have no hesitation in recommending her service to others."

Peter Maskell, Brock Taylor Estate Agents

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Copy Coaching hero Image
Copy Coaching hero Image

What’s it like working with me?

What’s it like working with me?

As a property and construction copywriter, gaining in-depth knowledge of your business is essential.

My approach to all new property copywriting clients is first to get to know you and see if we are a good fit for each other and then find out about what you do and the clients you want to attract.


Typical customer journey

You get two free rounds of review before signing off the project

Zoom discovery

We will have a FREE 30-minute Zoom discovery meeting during which we will discuss your requirements.

Identify your ideal client

We will have another Zoom meeting to identify your ideal client, establish the correct tone of voice and discuss the keywords for your on-page SEO and I will find out all about your business.

Content created

I will create content that perfectly suits your needs using engaging copy that resonates with your target audience and is packed full of YOUR personality.

What my clients say about me

What my clients say about me

I'm proud to say that I have several ongoing relationships with satisfied clients, as diverse as a business coach client and an estate agent. You can read my testimonials and Google reviews to find out more.


Why should I choose ARC Writing and Translation Services to write my copy?

Because having your copy written by a professional writer who knows how to strike the right tone for your business will make your business more successful by creating the right impression with your existing and potential customers, leaving you free to focus on what you do best: running your business

How do I know ARC Writing and Translation Services will write the best copy for me?

Once you have approached ARC Writing and Translation Services to provide you with a quote a meeting will be set up, face-to-face, online – via Zoom or an equivalent platform – or over the phone, to discuss your requirements and get a deeper understanding of your business.

How will ARC Writing and Translations Services know how my industry works and what copy works best for me business?

Once an initial meeting has been set up, ARC Writing and Translation Services will undertake the relevant industry-specific research to identify the correct tone and terminology for your business and find out who your target customers are so that the copy delivered is tailored for the right audience.

How much will it cost?

All copywriting projects involve different amounts of research and writing time, so it’s not a case of one size fits all. Once you get in touch and outline your needs, a price structure can be determined.

How long will it take to deliver the copy?

Delivery will depend on the scope of the project and will be discussed upon initial contact. Urgent needs can be accommodated and rush rates applied. The version delivered is never the first draft, so time is needed to write at least three drafts to arrive at the perfect final draft.

Is it possible to request revisions of the work and, if so, how many?

Yes, absolutely. Up to 2 revisions will be provided as standard. Any further changes may be subject to an extra fee.

I'd love to hear more about your
needs, and how I can help.